Brendan is the co-founder of Vega and Pulp Culture, bestselling author of the Thrive book series, Venture Partner at Blue Horizon Ventures, and an Executive Producer of The Game Changers film. He’s also a former professional Ironman triathlete and a two-time Canadian 50km Ultra Marathon Champion. Brendan is regarded as one of the world’s leading authorities on plant-based performance nutrition, and now invests in and works with socially responsible food & tech companies whose mandate is to fix our food system and reduce the environmental strain of food production.
In this episode we talk about:
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His approach to expecting to be bad at everything he starts and how that has served him
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Why doing things you are bad at can be good for your brain.
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How he ended up becoming a professional triathlete
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How discovering maca ended up being his next step in life and started the birth of his first coming VEGA
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How they promoted Vega starting grassroots at local health food stores
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Why they chose to sell to a bigger company that to create more accessibility and distribution and the ups and downs to small companies selling to larger companies
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How looking at graphic design on craft beer cans in Whole Foods led him to his new company and business partner
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Knowing what he is good and what he is not and why he prefers having business partners to running a business solo
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The power of curiosity
And so much more!
To learn more about Brendan and Pulp Culture (and find it locally or order) go to https://pulpculture.la https://www.brendanbrazier.com
LINKS to other things/people/music we mentioned!
PS. If we mentioned something and I forgot to include it here leave a comment and I will track it down for you!
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F THE SHOULDS. DO THE WANTS.
Forget what you have been told you should do or should be.
Instead ask yourself, “What do I want?
Learn how to listen to what it is that you truly feel & want so that you are living your most present, aligned, and alive life.
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