Brendan is the co-founder of Vega and Pulp Culture, bestselling author of the Thrive book series, Venture Partner at Blue Horizon Ventures, and an Executive Producer of The Game Changers film. He’s also a former professional Ironman triathlete and a two-time Canadian 50km Ultra Marathon Champion. Brendan is regarded as one of the world’s leading authorities on plant-based performance nutrition, and now invests in and works with socially responsible food & tech companies whose mandate is to fix our food system and reduce the environmental strain of food production.

 

In this episode we talk about: 

  • His approach to expecting to be bad at everything he starts and how that has served him 

  • Why doing things you are bad at can be good for your brain. 

  • How he ended up becoming a professional triathlete 

  • How discovering maca ended up being his next step in life and started the birth of his first coming VEGA

  • How they promoted Vega starting grassroots at local health food stores

  • Why they chose to sell to a bigger company that to create more accessibility and distribution and the ups and downs to small companies selling to larger companies

  • How looking at graphic design on craft beer cans in Whole Foods led him to his new company and business partner

  • Knowing what he is good and what he is not and why he prefers having business partners to running a business solo

  •  The power of curiosity

And so much more!

To learn more about Brendan and Pulp Culture (and find it locally or order) go to https://pulpculture.la https://www.brendanbrazier.com

 

LINKS to other things/people/music we mentioned! 

PS.  If we mentioned something and I forgot to include it here leave a comment and I will track it down for you! 

 maca

Vega

Four Sigmatic

Beyond Meat 

Blue Horizon

Steven King On Writing 

Subscribe to the podcast and rate it, it helps! And if you send me a screenshot of your review  to podcast at yourjoyologist dot com, you will be entered to win a surprise box from my product line! 

 

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